1. Who we are & acceptance of these terms
PlanFlow Planner ("PlanFlow," "we," "us") is an event-planning software service operated by PlanFlow Planner, LLC, a Minnesota limited liability company. These Terms of Service ("Terms") are a binding agreement between you and us governing your use of the PlanFlow websites, applications, and services (together, the "Service").
By creating an account, purchasing a plankit or subscription, or using the Service, you accept these Terms and our Privacy Policy. If you use the Service on behalf of an organization, you represent that you have authority to bind that organization, and "you" means the organization.
2. Eligibility & accounts
You must be at least 18 years old to create an account. The Service is not directed to children, and we do not knowingly collect personal information from children under 13. Note that events you plan may involve minors as honorees or guests (a bat mitzvah, a quinceañera); the account holder is always the adult planner, and guest information about minors is entered and controlled by you as described in Section 8.
You are responsible for your account credentials and for all activity under your account, including activity by collaborators and committee members you invite. Keep your password secure and notify us promptly of any unauthorized use.
3. The service & your license
Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for planning your events. This license is for your own events (personal plans) or your clients' events (business plans); it does not permit reselling, sublicensing, or operating the Service for third parties except as your plan expressly allows.
We may update, improve, or modify features of the Service. If we materially reduce core functionality of something you have paid for, Section 6 (refunds) and Section 5 (founder pricing) describe your protections.
4. Plankits, subscriptions & event passes
One-time plankits. A plankit is a one-time purchase that unlocks planning for a single event of the named type (for example, one wedding, one quinceañera, one class reunion). It includes the features listed on its product page, access for the duration of planning that event plus 12 months after the event date for wrap-up and keepsakes, and data export at any time. A plankit is not a subscription and does not renew.
Flat, all-occasion plankits (currently: Corporate Event). Unlike single-event plankits, a flat all-occasion plankit is not scoped to one event's date — it covers every corporate occasion named on its product page for 12 months from the date of purchase, with data export at any time. It does not renew automatically and is not a subscription.
Subscriptions. Celebration and Business subscriptions bill monthly or annually until canceled, unlock the plan's stated number of concurrently open events, and may include features plankits do not. Canceling stops future billing; access continues through the paid period. "Open events" are counted as stated on the pricing page; archived events do not count against your limit. Single-plankit subscriptions ("Plankit Tracks") are subscriptions scoped to one plankit type, with the open-event limit stated on the pricing page and a single account holder. Named team seats are not yet available. Where a plan lists seats, the pricing page marks them as coming soon; until they ship, a plan provides one account holder, and additional people work from scoped, expiring, revocable helper links issued from that account. No seat charge applies until named seats are released.
Event passes. An event pass is a plankit purchased at its normal price against an existing subscription: it adds that one event to your account without changing your plan. The event it unlocks runs on the same terms as a one-time plankit — access through the event plus 12 months after, with export at any time — and the refund guarantee in Section 6 applies to it as it does to any other purchase. A pass is not a time-limited rental and does not expire on its own.
5. Founder pricing lock
If you subscribe at a published founder price, that price is locked for the life of your subscription: as long as your subscription remains active and in good standing, we will not raise your recurring price, even when list prices rise. The lock applies to the plan you purchased; upgrades adopt the founder price for the upgraded tier if one was published and available to you at the time you first subscribed, otherwise the then-current price. Lapsed subscriptions re-subscribe at then-current prices.
Availability window. Founder pricing — on one-time plankits and on founding subscriptions — is available, per plankit or plan, until the earlier of (a) the first 25 founder purchases of that plankit or plan, or (b) September 1, 2026. Once a founder window closes, list prices apply. The lock in this section applies to any founder price you actually purchased while its window was open, and closure of a window never affects a lock already in force.
6. Payments, refunds & taxes
All payments are processed by our payment processor, Stripe; we do not store your card number. Prices are in U.S. dollars unless stated otherwise. You authorize us to charge your payment method for the purchases you make, including recurring subscription charges until you cancel.
30-day guarantee. Plankits and first-time subscriptions carry a 30-day money-back guarantee from first purchase: contact us within 30 days and we will refund in full, no questions required. After 30 days, subscription payments are non-refundable except where required by law; you can cancel any time to stop future charges. Renewal charges may be refunded at our discretion if requested promptly after an unintended renewal.
Prices exclude taxes; where we are required to collect sales tax or VAT, it is added at checkout. If a payment fails, we may retry and may suspend paid features until payment is resolved, after reasonable notice.
Checkout. Purchases are completed through Stripe-hosted checkout. Your payment is also subject to Stripe's applicable terms; the price, plan, and any founder discount are stated on the checkout page before you pay.
Yearly billing. Annual subscription plans are priced at eleven times the monthly price — one month free — and bill once per year in advance on your renewal date. Switching between monthly and yearly billing takes effect at your next renewal unless we state otherwise when you switch.
How to cancel. You can cancel a subscription at any time from your account's billing settings or by emailing support@planflowplanner.com. Cancellation stops the next renewal charge; paid access continues through the end of the period you have already paid for. Except under the 30-day guarantee above or where law requires otherwise, we do not prorate or refund partial billing periods.
Price changes. For subscriptions not protected by the founder pricing lock (Section 5), we may change recurring prices by giving at least 30 days' notice before the renewal at which the new price would first apply. If you do not agree to the new price, cancel before that renewal and it will never be charged.
7. We never handle event money
This one matters enough to be its own section. PlanFlow is planning software. We do not collect, hold, process, or transmit money for your event. Ticket sales, donations, auction bids, padrino gifts, vendor payments, and reimbursements all occur on whatever external platforms or methods you choose (your registration platform, your bidding platform, Venmo, checks — your call). Features like budget trackers, payment-status fields, break-even math, and the fundraising thermometer are record-keeping and display tools that show numbers you or your team enter or import. They are not payment processing, escrow, fundraising solicitation, or financial advice, and we are not a party to any transaction between you and your guests, donors, or vendors. You are responsible for the accuracy of financial records you keep in the Service and for compliance with laws applicable to your fundraising or ticket sales.
8. Your content & guest data
You own your content. Everything you put into the Service — guest lists, budgets, vendor notes, photos, documents, seating charts — is yours ("Customer Content"). We claim no ownership. You grant us a limited license to host, process, transmit, and display Customer Content solely to operate and support the Service. You can export your data at any time in standard formats.
Guest data — you are the responsible party. When you enter information about guests, classmates, donors, or clients, you are the one who collected it and you control it; we process it on your behalf and on your instructions, as described in the Privacy Policy. You represent that you have the right to enter this information (a host inviting their guests generally does) and that you will use guest-facing features — invitations, reminders, RSVP links, share links — with the recipients' reasonable expectations in mind and in compliance with applicable law, including anti-spam laws (CAN-SPAM, TCPA for texts). Do not upload purchased contact lists; this is a tool for your guests, not a mass-marketing platform.
Share links and portals. Some features generate tokenized links (guest RSVP pages, vendor sheets, memory walls). Anyone with a link can see what that link exposes. Treat links like keys: share them with the people they are for, and use the revoke controls if one escapes.
9. The AI advisor
The Service includes an AI planning advisor. The full, plain-language description of how it works — including the name-stripping pipeline, the fail-closed rule, and exactly what data leaves the Service — lives in Section 4 of the Privacy Policy and is part of these Terms by reference. The contractual points:
- Nothing happens without your approval. The advisor proposes; it does not act. No record is created, changed, or deleted, and no message is sent, unless you explicitly approve the proposed action. You are responsible for the actions you approve, so read proposals before approving them.
- AI output can be wrong. The advisor's suggestions are generated by a machine-learning model and may be inaccurate, incomplete, or unsuitable for your event. Verify anything that matters — dates, counts, vendor terms, cultural or religious guidance — before relying on it. AI output is not professional, legal, financial, or religious advice.
- Your data is not used to train AI models — not by us, and, under the terms of our AI provider agreements, not by our providers.
- We may add, modify, or remove AI features. If the AI advisor is unavailable, the rest of the Service keeps working; the advisor is an assistant, not a dependency.
10. Acceptable use
You agree not to: (a) use the Service for unlawful purposes, including unlawful solicitation or harassment of guests; (b) send spam or messages to people who have not reasonably consented to hear about your event; (c) upload malware or attempt to probe, breach, or overload the Service; (d) access another customer's data or attempt to bypass access controls, including guessing or enumerating share-link tokens; (e) resell or white-label the Service except under a plan that expressly permits it; (f) scrape the Service or use it to build a competing dataset; or (g) misrepresent your identity or affiliation. We may suspend or terminate accounts that violate this section, with notice where practicable.
11. Third-party services
The Service integrates with third parties — payment processing (Stripe), email delivery (Resend), SMS delivery (Twilio), AI inference (Anthropic), and infrastructure (Supabase). Your use of features they power is also subject to their terms where applicable. External platforms you choose to use alongside PlanFlow (registration, bidding, payment apps) are entirely between you and them; links or import/export compatibility do not make us responsible for them.
12. Our intellectual property
The Service — its software, design, templates, checklist frameworks, and the PlanFlow and "plankit" names and marks — is owned by us and protected by intellectual-property laws. Purchasing a plankit buys a license to use it for your event, not ownership of the underlying templates. Documents the Service generates for your event (programs, itineraries, seating charts) are yours to use, print, and share freely. Feedback you send us may be used to improve the Service without obligation to you.
13. Term & termination
These Terms apply while you use the Service. You may close your account at any time; closing does not refund amounts already paid except under the 30-day guarantee. We may suspend or terminate your access for material breach of these Terms, and where practicable we will give notice and a chance to cure. Closing your account deletes it immediately and permanently: your events, guests, uploaded files and memorial walls are removed from production right away, and we cannot recover them — so export anything you want to keep before you close it. Anything we are required to retain is described in the Privacy Policy. Sections that by their nature survive (7, 8 ownership, 14–17, 19) survive termination.
14. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT AI OUTPUT WILL BE ACCURATE.
Plainly: we work hard to keep the Service reliable and your data safe, and the Privacy Policy describes real safeguards — but software has bugs, networks fail, and your event's success depends on many things beyond a planning tool. Keep your own copies of anything irreplaceable (we make export easy for exactly this reason).
15. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA, EVEN IF ADVISED OF THE POSSIBILITY. OUR TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE IS LIMITED TO THE GREATER OF (A) AMOUNTS YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM AND (B) $100.
Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you. Nothing here limits liability that cannot lawfully be limited.
16. Indemnification
You will defend and indemnify us against third-party claims arising from your Customer Content, your events, your use of guest data in violation of Section 8, or your violation of law or these Terms — for example, a claim that you messaged people without consent. We will defend and indemnify you against third-party claims that the Service, as provided by us and used as intended, infringes their intellectual-property rights.
17. Governing law & disputes
These Terms are governed by the laws of Minnesota, excluding conflict-of-law rules. Disputes will be resolved in the state or federal courts located in the State of Minnesota, and both parties consent to their jurisdiction.
18. Changes to these terms
We may update these Terms as the Service evolves. For material changes we will give at least 30 days' notice by email or in-app notice before they take effect. Continued use after the effective date constitutes acceptance; if you do not agree, close your account before the changes take effect and Section 13's export window applies. Changes never retroactively remove the founder pricing lock (Section 5).
19. General provisions
These Terms plus the Privacy Policy are the entire agreement between us regarding the Service. If a provision is unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets, with notice to you. Neither party is liable for delays caused by events beyond reasonable control. Notices to you may be sent to your account email; notices to us go to the address in Section 23.
20. Guest contributions & the Memory Wall
What it is. Some event pages accept contributions from guests — most notably the Memory Wall on memorial event pages, where guests can post written memories and photos ("Guest Content"). Guest Content does not appear on the event page until the hosting family (the account holder or a collaborator they designate) approves it, and hosts can remove any post at any time, before or after approval.
Your license to us and to the host. If you post Guest Content, you keep ownership of it. You grant us a limited, non-exclusive license to host, store, process, and display it as part of the event page it was posted to, and you grant the event's hosts the right to approve, decline, hide, remove, print, and export it as part of their event record (a family keeping a memorial book, for example). This license ends when the content is deleted from the Service, subject to the backup-rotation window described in the Privacy Policy.
Your responsibilities. Post only what you have the right to share. That includes photos: if a photo shows other people, share it consistent with their reasonable expectations. You are responsible for your Guest Content; hosts moderate it, but approving a post does not make the host or us its author.
Prohibited content. Guest Content must not be unlawful, defamatory, harassing, hateful, threatening, sexually explicit, or violent; must not disclose someone's private information without consent; must not contain malware, scams, or commercial solicitation; and — on memorial pages specifically — must not be intended to demean the person being remembered or to distress the bereaved. We wrote the Memory Wall for grieving families; treat it that way.
Moderation & takedown. Hosts are the first line of moderation: nothing appears without their approval and they can remove anything. Independently, we may remove or disable Guest Content that we reasonably believe violates these Terms or applicable law, and may block repeat violators from posting, with notice where practicable. To report content, contact support@planflowplanner.com. Copyright complaints follow Section 21.
21. Copyright complaints (DMCA)
If you believe content hosted on the Service infringes your copyright, send a notice containing the elements required by 17 U.S.C. § 512(c)(3): (a) identification of the copyrighted work; (b) identification and location of the allegedly infringing material (the page URL or share link); (c) your contact information; (d) a statement of good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; (e) a statement, under penalty of perjury, that the notice is accurate and that you are the owner or authorized to act for the owner; and (f) your physical or electronic signature. Send your notice to us at support@planflowplanner.com.
On receipt of a valid notice we will remove or disable access to the identified material and make reasonable efforts to notify the person who posted it. That person may submit a counter-notice meeting the requirements of 17 U.S.C. § 512(g)(3); if we receive one, we may restore the material as the statute provides unless the complainant informs us they have filed a court action. We terminate the accounts of repeat infringers in appropriate circumstances.
22. Messages, email & texts
From us to you. We send transactional messages about your account — receipts, security notices, service announcements — which are part of operating the Service and continue while your account is open. Optional product news is sent only if you opt in, and every such email has a one-click unsubscribe.
From your event to your guests. Invitation, reminder, and RSVP emails are sent through our infrastructure at your direction and are identified with your event's name — they are your messages, sent on your behalf. Every guest-facing email includes a working one-click unsubscribe; when a recipient uses it, we suppress future event email to that address and show you the delivery status, and you must not attempt to re-add or work around a suppressed address. You control the content and the recipient list, and Sections 8 and 10 (consent, no purchased lists, no spam) apply to every send. Event messaging is for the event — do not use it for unrelated commercial promotion.
Text messages. Where SMS features are offered, texts are likewise sent only at your direction; recipients can opt out at any time (including by replying STOP), we honor opt-outs automatically, and recipients' carriers may charge them for messages. You are responsible for having the consent that applicable law (including the TCPA) requires before directing texts to anyone.
23. Contact
Questions about these Terms: support@planflowplanner.com · PlanFlow Planner, LLC · PO Box 44426, Eden Prairie, MN 55344.